NEW YORK (AdAge.com) -- YouTube is getting its Hulu on. The Google-owned video site has partnered with CBS to air full-length TV shows, starting today.
For now a select group of old and new shows will appear, including "MacGyver," "Star Trek" and the original "Beverly Hills 90210," the season premieres of Showtime's "Dexter" and "Californication," and current episodes of "The Young and the Restless."
Over the past year YouTube has dabbled in full-length TV content with documentary films and premieres for Showtime and HBO shows. Jordan Hoffner, director of content partnerships, said the move was spurred on by the success of those early trials but acknowledged that other sites such as Hulu, a joint venture between NBC Universal and News Corp., and ABC.com had proved there is a market for this kind of online video.
The content will be ad-supported by pre-roll, mid-roll and post-roll ads. CBS will sell the ads and YouTube will get a cut of the revenue, although YouTube declined to specify the terms of the revenue-sharing agreement.
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