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#CurlPower Hashtag Encourages Women To Put Down The Flat Iron & Embrace Their Curly Hair

#CurlPower Encourages Women To Put Down The Flat Iron
By 

Associate Editor

Earlier this week, Dove debuted a video entitled "Love Your Curls." The heart-warming campaign inspires young girls to be confident and proud of their natural hair, which ultimately sparked the "Today" show's week-long series, #CurlPower.

The network asked viewers to share photos of their "lovely locks," invited experts to talk hair maintenance and challenged women to stop straightening their curls. The social media call-out was successful in gathering reactions and images from women on Twitter who were rocking their naturally curly hair.

Scroll down and check out these gorgeous girls and women with #CurlPower.

Curly hair, don't care. @TODAYshow #curlpower pic.twitter.com/kzCb0gbQKY

— Heather McLaughlin (@HeatherMc28) January 20, 2015

Love my Curlsﾟﾘﾍ #curlyhair #curlpower #model #FASHION pic.twitter.com/YFrJJ7RiQr

— Ingridy Andrade (@ingridyandrade4) January 22, 2015

#curlpower We absolutely LOVE #dove new hair care line! pic.twitter.com/f4XJE0WzMw

— Nappy Thoughts (@ThinkNappy) January 22, 2015

They just can't stop smelling my hair... #curlpower pic.twitter.com/hurljaRkSD

— acvTart (@acvheart) January 20, 2015

My curls are my trademark! #CurlPower Love the inspiring, empowering message of the new @Dove curl campaign! pic.twitter.com/1LP1ak7bRr

— amy baker (@ameranner) January 22, 2015

@TODAYshow @Dove #CurlPower pic.twitter.com/pSI1RUnTns

— Rustye Richards (@Rustye626) January 22, 2015

Took years but I love my curls! Thank you @CurlyNikki for talking abt the psychology of it all! @TODAYshow #curlpower pic.twitter.com/whVlkMmYgG

— Erin Travers (@bEAuTiful_selah) January 20, 2015

Could my hair get any bigger? Ehhh I kind of like it ﾟﾘﾍﾟﾒﾁ #CurlPower pic.twitter.com/L54l2bbdnS

— phylis (@DiaJones3) January 22, 2015

Me and my curly girls love to let our curls loose! #CurlPower @TODAYshow @Dove pic.twitter.com/gOwNaTz4pd

— amy baker (@ameranner) January 22, 2015

@TODAYshow @Dove I can't remember the last time I wore my hair curly. Today I decided to switch it up. #CurlPower pic.twitter.com/vU92rByI9S

— Amanda Frasca (@amandafrasca) January 23, 2015

@Dove thank you Dove. #LoveYourCurls #CurlPower pic.twitter.com/9iFC19lR1P

— BeautyGainGood (@BeautyGainG) January 23, 2015

#curlpower pic.twitter.com/iPpPhTP38a

— Nahid Sewell (@nahidsewell) January 23, 2015

After years of longing for straight hair, I've learned to embrace my curls.I've got #curlpower! @TODAYshow pic.twitter.com/t7c5X2zRL6

— Meesh Zambrana (@meeshsparks) January 21, 2015

#curlpower #curly My hair curly it will look short. Then I wrap it and boom a pretty bob! #washngo #DAREALIZTHKCHK pic.twitter.com/dFIOVy0KWC

— PineWife (@DAREALIZTHKCHK) January 23, 2015

#curlpower @TODAYshow Zoe's not afraid of her curls! @hashtagzoe_ pic.twitter.com/kTHM882IaW

— Hashtag.Mom (@Motek23) January 20, 2015
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